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Nothing matters more than helping another person to improve their lives in a way that actually works for them.  

Through teaching students and clients how to engineer their nutrition, I have found that most people eat a relatively healthy diet but are missing one or a few things that are limiting their health or performance.  For this reason, I strongly believe in the philosophy of “minimum change for maximum effect.”  

If a change of 10-20% of one’s diet will provide the vast majority of benefits for a person, the focus should be on that 10-20%.  What you can expect is to have adjustments made to what you are already doing, as opposed to a complete overhaul.  By knowing what really matters in the diet for achieving specific goals, you will feel dramatic improvements with relatively small changes.  

Each person is unique, with food preferences and health and performance goals at least slightly different from everyone else.  The consideration of a person’s habits and goals simultaneously results in an engineered nutrition plan that is just as unique as they are.